#FCR100
THE HIDDEN CARBON COST OF DIGITAL ADVERTISING: RANKING THE TOP 100 US ADVERTISERS
Over a year –and in the US only, the total carbon impact of the Top 100 US advertisers’ websites, including Netflix, Pepsico or Nike, is equivalent to 85,000 Paris-New York return flights for 1 person. Who has the dirtiest website? Who pollutes the least? What can we do to fix it? Discover the ranking!