Meet Clara.

Clara is a French influencer, followed by over 3 million people on Youtube, TikTok and Instagram.  In a year, the carbon impact of Clara’s digital publications has reached 1,072 tons of CO2e, which is the equivalent to more than 481 Paris- New York roundtrips (or 9 per week).

For the first time, footsprint and 1000heads focus on the environmental impact associated with the activity on social media of influencers, content creators, and generally speaking, people who gather and influence a large online community.

Get the full study to discover the analysis of Clara’s digital carbon footprint as well as reduction opportunities for influencers but also brands, agency and platforms.